A logo alone isn't a brand. We build the whole system, so your business looks consistent everywhere it appears.
See what we createWhat we create
A complete identity,
not just a logo
Colours, typography, icons, templates and guidelines, all designed to work together across digital, print and social.
Logo
Primary, stacked, icon-only and reversed versions for every use.
Colours
A palette with exact hex, RGB and CMYK values, so nobody guesses again.
Typography
Font pairings with clear rules for headings, body and accents.
Brand kit
Every file you need, organised and ready to hand to anyone.
Icons
A custom icon set that matches your brand style.
Templates
Ready-made layouts for documents, quotes and presentations.
Social
Canva or Figma templates for posts, stories and covers.
Business cards and letterhead ready for professional printing.
Style guide
A practical guide your team and partners can actually use.
How it works
From vague vision
to complete brand
A brand that works comes from understanding your business, your audience and what sets you apart. We dig into all three.
Discovery
We explore your values, audience, competitors and goals. Strategy comes before visuals, so the look has a reason behind it.
Concepts
Three distinct logo directions, each with a rationale. You choose one and we refine it.
Brand system
From the approved logo we build the full system: colours, typography, icons and usage rules.
Delivery
Every file in every format you'll need, plus brand guidelines your team can actually use.
What's included
A brand system ready
to use everywhere
Everything to launch your brand consistently across digital, print and social from day one.
- 01
Logo design
Primary, stacked, icon-only and reversed versions, plus horizontal and vertical formats.
- 02
Colour palette
Primary, secondary and neutral colours with exact hex, RGB and CMYK values.
- 03
Typography system
Font selection and pairing with clear hierarchy rules for headings, body and accents.
- 04
Brand guidelines
A practical document covering logo use, colours, fonts, photography style, tone of voice and what not to do.
- 05
Social templates
Canva or Figma templates for posts, stories and covers, ready to customise.
- 06
Business card and letterhead
Print-ready designs in the correct formats for professional printing.
- 07
Icon set
A custom icon set in your brand style for your website, app and presentations.
- 08
Every file format
SVG, PNG, PDF and EPS versions of every logo, organised and clearly labelled.
- 09
Brand application review
We review how the new brand is applied to your website and key touchpoints and give feedback.
Questions
Good to know
How long does branding take?
A full brand identity typically takes 3–5 weeks from discovery to final delivery. Logo-only projects take 1–2 weeks. Good brand work takes the time it takes.
What if I only need a logo refresh?
That's fine. We offer logo refreshes that modernise an existing logo while keeping it recognisable, as well as full rebrands from scratch.
How many revisions do I get?
We present three initial directions and include two rounds of revisions on your chosen direction as standard. More are available at our hourly rate, but they're rarely needed.
Do I need a clear vision before we start?
No. Many clients come with just a business name and a sense of their values. Our discovery process draws out the direction. References help, but aren't required.
Can you apply the new brand to my website?
Yes. We can update your existing website or design and build a new one that launches alongside the brand. Most branding clients do both.